Sustainability
Here For a Good Time,
And a Long Time
Working sustainability into our entire design process, from start to finish, was non-negotiable for us. As a proudly sustainable brand, we are committed to creating versatile and thoughtfully designed items that will last for years to come, in terms of both style and quality. We only work with premium natural fibres that just get better with age, ensuring more time in your closet and less time in landfills. Let us grow with you.
Local is Better
Every Modern Sunday garment is designed by our founder Brodie, and hand made to order in Toronto by our lovely head seamstress Alexis, who is paid a living wage. By keeping our production local, we ensure that nothing will ever be sent out which doesn’t meet our extremely high quality standards. Our decision to operate on a made-to-order basis allows us to avoid having excess stock which often ends up in landfills. Our goal is to promote thoughtful consumption, and we encourage you to only purchase items that you truly love, and will keep forever. We take our time, and make the highest quality handmade items that will be with you for years to come. We promise to never outsource production to large factories unless they meet our strict sustainability and ethical standards, and have certifications to prove it.
Reduce, Recycle, Repeat
Packaging is an important part of sustainability that often gets overlooked. When selecting our packaging, we knew we had to use eco-friendly materials, which is why all of our envelopes, boxes and thank you cards are made from 100% recycled material, with at least 50% Post Consumer Content. It was also important for us to minimize just how much 'extra stuff' we include with each order, which is why we include just one simple note– just a little hello and thank you. We are also proud to be plastic-free, and promise to keep it that way forever.
Au Naturel
All of our clothing is made from the highest quality 100% locally sourced linen, which is either deadstock or OEKO-Tex certified. Having this certification means that it is free from 1000 of the most toxic chemicals, often used in the finishing and dyeing of fabrics. We knew we couldn’t really call ourselves a sustainable brand if we were using fabrics that had a deeply negative impact on the environment. We will always proudly share where our fabrics come from, and the environmental impact they have. After all, we believe you deserve to know how your clothes are made!
Aiming for Zero
We are working hard to reduce our waste in every way possible. Production does create a fair bit of waste, but we are pleased to say that we have saved 169 lbs of fabric scraps to date, which we donate to charities that turn them into handmade paper, toy stuffing, etc. Although we always try to utilize as much of the fabric as possible, it's impossible to avoid scraps, and we think is the perfect solution.
We also value working with deadstock fabrics, not only because they are so beautifully unique, but because they help save fabrics from ending up in landfills. So far we have upcycled 216 metres of fabric into gorgeous new pieces.
Take Care
It's no secret that the better you care for your clothes, the longer they'll last. To make the most out of your linen pieces, we recommend hand washing, or gentle machine washing, in cool water with a mild detergent. Hang to dry, and then give them a quick steam to get out any unwanted wrinkles– although that lived-in linen look is just so dreamy.
Air drying your laundry is a huge win for both your clothes and the planet. Not only does the heat from the dryer destroy the fibres of your clothing, it also uses a ton of energy. Did you know that air drying your clothes for just 6 months a year would save 700 lbs of C02 from entering our atmosphere? That's almost the same as driving from Vancouver to San Francisco! So, do the planet (and your wardrobe) a favour, and hang with us.
Pay it forward
It has always been important for us to consider our impact on the planet at every stage of our business. That's why we proudly donate 2% of all proceeds to support our community where it's needed most. Some of the organizations we've donated to in the past include: Plastic Oceans Canada, Black Lives Matter, The Indian Residential School Survivors Society, and The Veteran's Transition Network. Every order makes a real difference!
